In today’s data-driven business environment, understanding the details of your operations is vital for success. The "Reports" section of your Admin Panel provides a comprehensive overview of key metrics that are essential for evaluating the operational, financial, and marketing performance of your business. By accessing the Reports section, you can easily track your orders and revenue, analyze refunds, and monitor employee tips.
Complementing the Reports section is the "Insights section", which offers a deeper dive into customer behavior and preferences. This data-driven approach empowers you to make informed decisions that enhance customer satisfaction and drive sales.
Together, the Reports and Insights sections equip you with the tools necessary to optimize your operations, improve financial performance, and effectively engage with your customers.
In this article, you will learn more about:
Reports
This section provides relevant data for the operations, financial and marketing aspects of the business. It includes key metrics such as order statistics, revenue figures, associated fees, Review statistics, and visits to your social media accounts.
Access The "Reports" section directly from your "Admin Panel" as shown in the below screenshot.
Your Order & Revenue Stats
This section provides an overview of your orders and revenue in addition to the refunds done and your account fees. To view the relevant details, simply select your preferred date range and click “Update.”
- In the Orders section, you can see the total number of orders you’ve received, categorized by the Pay Now and Pay Later options.
- In the “Orders By Type” section, you can view the number of orders placed within the selected date range, categorized by type: Dine-In, Pick-Up, or Delivery (Remote Pick-Up).
- For Revenue Section, you can view your Gross and Net revenues, Total Taxes and Total Tips Amount.
- Via the Refunds section, you will be able to see the total amount that has been refunded, including any Tax, Tips.
- Finally, you can view your account's fees via the Fees section.
Tips Per Employee
This section shows you how much tips each employee collected during a given time period. 
Your Review Stats
This section shows you the number of users who clicked on the "Google" and "Yelp review" buttons in your review emails.
Social Media Visits
This section shows you the number of times users visited your website or social media pages from TAPn'GO page, in case you have previously linked your social media accounts.
Insights
The below part provides a comprehensive guide to accessing and interpreting valuable insights from your Admin Panel. By navigating to the “Insights” section, you can explore various categories such as Orders, Tips, and Menu Views, among others.
The process is straightforward: select a category, specify a date range, and click “Update” to generate detailed graphs that reveal trends and patterns. For instance, by examining the “Orders” category, you can uncover information about bestselling items, peak ordering times, and customer preferences. This data-driven approach empowers you to make informed decisions that enhance customer satisfaction and drive sales.
Accessing Insights
- You can go to "Insights" Section from your Admin Panel directly.
- Then Select one of the below categories to explore a range of categories that provide critical information about customer behavior and preferences:
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- Then move to the desired section
- Select a specific date range
- Click on "Update"
- You’ll receive a detailed graphical representation of the data for that section. This visual insight allows you to quickly identify trends and make informed decisions.
Here is another Example:
By clicking on each category, you can have full and detailed insights for t in graphs once you select the desired time frame, here is a full example:
By clicking on "Orders " from Insights tab, you can head to one of the below sections then you can refine your analysis by specifying a date range. After clicking “Update,” you’ll receive a detailed graphical representation of the data for one of the below sections:
- Bestselling Menu Items
- Recommended Menu Items
- Items Bought Together Most Often
- Total Orders, Which Day of the Week Gets the Most Orders
- Total Menu Item Orders
- Which Day Gets the Most Orders for Each Item on the Menu
- Total Menu Item Orders
- Which Day Gets the Most Orders for Each Item on the Menu
- Which Hour Gets the Most Orders for Each Item on the Menu
- Which Menu Items Get the Most Orders
